institution IED Barcelona
tutor Carles Rodrigo
project type Visual Identity
Exhibition poster showcasing the graphic system in use.
is an archive and gallery dedicated to the conservation and exhibition of typography.
The concept of this institution is that it showcase type from different eras and geographical locations, correlating it with the culture that influenced it. The name itself was created having this concept in mind, meaning Type (from the word typography.) and geist (from the German word zeitgeist. meaning the spirit of an era or epoch).
The designed graphic language also expresses this concept. The base unit is the grid, the same unit used to design type. This graphic system establishes rules that allow the identity consistency, making it easily identified, and at the same time allows it flexibility of expression, so that any new exhibition from any era, being it past, present or future, can be easily incorporated in the many design matters necessary to advertise and showcase it.