I’m Going Bananas
was created in early 2020 and it has quickly become one of the favourite party of the LGBTIQ+ collective where fun prevails.
Under this concept, a visual identity that represents these values has been designed. The photographs and promotional animations, being the most remarkable element of the campaigns and identity, represent surreal and absurd situations, making references to POP culture and emphasizing the meaning of “I’m Going Bananas”. They are carried out by characters who by attending these events, have become part of its image.
To aid the visual narrative, a versatile graphic system has been created that unifies all visual communication, from physical and digital campaigns to the website, merchandising, and other media.
